Privacy Policy

This privacy policy describes how R&A Golf and Leisure Limited (“The R&A”, “we” and “our”) collects and uses your personal data when you interact with the GolfIt! website or otherwise, including when you visit a GolfIt! facility.

We have tried to keep it simple, so please take the time to read this privacy policy in full to understand our practices regarding your personal data.

Types of personal data we collect

We may collect, use and store the following types of personal data about you:

Types of personal data Description
Identity data ID information including your name, title and date of birth
Contact data Contact details including your email address and telephone number
Booking data Information relating to GolfIt! activities that you book through our Website, including your search history and booking history
Consents data Any permissions, consents or preferences that you give us, including in relation to marketing communications from The R&A and GolfIt! partners
Communications data What we learn about you from communications between us
Usage data Information about how you use our Website

Where we collect your personal data from

We may collect personal data about you when you interact with The R&A via our Website or:

  • when you visit a GolfIt! facility;
  • if you contact us or provide feedback in relation to our Website or your experience at a GolfIt! facility;
  • that you provide in relation to any user account you may hold with us on our Website (e.g. when you book an activity at a GolfIt! facility);
  • if you sign up to receive our newsletters, emails or alerts;
  • when you enter prize draws or competitions;
  • when you choose to complete any surveys we send you; and
  • through the use of CCTV on our premises.

We do not collect or store personal data that you provide when you use a Toptracer driving range bay. This data is processed by Topgolf Limited as an independent controller and you should refer to their privacy policy for information about how they use your personal data.

How we use your personal data

The table below explains how we use your personal data and our reasons. Where these reasons include legitimate interests, we explain what these legitimate interests are.

What we use your information for Our reasons Our legitimate interests
·       To register you as a GolfIt! member through our Website or when you visit a GolfIt! facility

·       To facilitate bookings that you make at a GolfIt! facility, including to provide confirmation of your booking

·       Contractual performance

·       Legitimate interests

·       To enable you to book and participate in GolfIt! activities

·       To keep our records up to date

·       To run our business efficiently and properly, including financial administration, planning, communications, corporate governance and audit

·       To improve GolfIt! and the products and services that we offer

·       Legal obligation

·       Contractual performance

·       Legitimate interests

·       For financial reporting

·       To be efficient about how we manage our relationship with you and fulfil our responsibilities

·       To improve our efficiency and our products and services

·       To provide you with information that you may ask for and to follow up on information that you provide to us ·       Legitimate interests ·       To process any enquiry that you may make of us

·       To follow up on feedback that you provide in relation to our Website or GolfIt! generally

·       To allow you to register for events that we may be hosting ·       Consent ·       To hold and manage events to promote GolfIt!
·       To send marketing communications to you and for other marketing and business development activities

·       To manage the GolfIt! marketing database

·       To manage marketing preferences and keep our records up to date

·       To administer any competitions that you enter, including to communicate with you and to fulfil prizes

·       Consent

·       Soft opt-in (i.e. where we have an existing relationship that allows us to send electronic marketing to you on an opt-out basis)

·       Legitimate interests

·       To promote GolfIt! and keep you up to date with relevant news and developments

·       For data management, marketing and business development purposes

·       To improve our systems and services

·       To seek feedback

·       To seek your consent when we need it to contact you

·       To ensure your health and safety when on our premises

·       To report any incidents on our premises


·       Legal obligations

·       Vital interests

·       Legitimate interests

·       To ensure your health and safety whilst on our premises

·       To ensure a safe working environment for our staff

·       To notify our insurers, regulators and other interested parties

·       To prevent crime and for public safety, including through the use of CCTV on our premises ·       Legal obligation

·       Legitimate interests

·       To manage crime and safety for the benefit of us, our employees and our customers

·       To report criminal activity

·       To be efficient about fulfilling our responsibilities generally

·       To use data analytics to improve our Website and GolfIt! generally ·       Legitimate interests

·       Consent

·       To improve our marketing strategy and the products and services that we provide

Our Website uses cookies. For more information on our cookies use, please read our cookies policy which can be accessed at

Who we share your personal data with

We will share your personal data with our suppliers and service providers and group companies of The R&A for the purposes set out in this privacy policy only, including:

  • the provider of the booking system on our Website;
  • email marketing service providers; and
  • security contractors at any GolfIt! facility.

We may also share your personal data with our insurers, professional advisers, relevant regulators, police and other law enforcement agencies or where the disclosure is required by law. Otherwise, we will not share your personal data with any other third parties without your consent.

How long we keep your personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

Where we hold your data internationally

Your personal data may be transferred to, and stored in, countries outside of the UK and EU for the above purposes. We take steps to ensure your personal data is adequately protected in countries outside of the UK and EU. Please contact us if you would like more details on safeguards used by The R&A to protect personal data for these transfers.

Children’s Privacy

We do not knowingly collect information from children as defined by local law, and we do not target our Website at children.

If The R&A has knowledge that personal data about a child has been collected without appropriate parental consent, then The R&A will take the appropriate steps to delete such information. The consent of a child’s parent or guardian is required to register for a GolfIt! account and book activities at a GolfIt! facility.

Your rights

Data protection legislation in the UK and EU provides individuals with certain rights regarding the use of their personal data. If you would like to contact us to exercise your rights, please contact us using the contact details at the beginning of this privacy policy.

You have the right to:

  • access the personal data that we hold about you in many circumstances;
  • ask us to delete or correct any personal data that we hold about you;
  • prevent us processing your personal data;
  • port your personal data in certain circumstances;
  • not be subject to a solely automated decision;
  • withdraw any consent that you have given. This does not affect the lawfulness of processing based on consent before withdrawal; and
  • lodge a complaint with the UK regulator, the Information Commissioner’s Office, if you have concerns about how we use your personal data. Please see to find out more.

Contact information

If you would like to contact us about this privacy policy, you can do so by:

  • emailing us at; or
  • writing to us at Data Privacy Manager, The R&A, Beach House, Golf Place, St Andrews, Fife, KY16 9JA.

Changes to our privacy policy

We keep this privacy policy under regular review and will place any updates on our Website. This privacy policy was last updated on July 2022.